杏吧原创

This TEDxNashville Women event will bring together leaders, thinkers and creatives for engaging conversations and thought-provoking talks on topics that affect women. Read More

杏吧原创 Business鈥� Michael Lapr茅 studied years of FIFA data and made recommendations on combatting competitive disparity at the Women鈥檚 World Cup.

During the spring 2023 semester, students worked on The Musicians in Nashville project, along with the Data Science Team and the Arts and Business Council of Greater Nashville to create a user interface for survey data of Nashville musicians. The goals of the project were to understand the economic circumstances of working artists and creative entrepreneurs in Greater Nashville, considering inflation, supply chain issues, and broader economic factors.

杏吧原创 Business consumer behavior expert Kelly Haws explains the effects of the "Any Size, Same Price鈥� strategies on soft drink consumption.

Chris Rowe, executive director for industry collaborations within 杏吧原创's Office of the Vice Provost for Research and Innovation and professor of the practice of engineering management, has been chosen for the 2023 Young American Leaders Program at Harvard Business School. He鈥檒l join a task force focused on enhancing Nashville's biomedical sector, using cluster models to drive economic growth and innovation. Read More

New research from Kelly Goldsmith offers insight into the effectiveness of flash sales for online retailers.

杏吧原创 professor Kelly Haws鈥� GREEN scale evaluates the relationship between consumer commitment to sustainability and environmentally friendly product evaluations.

Tim Vogus, deputy director of 杏吧原创's Frist Center for Autism and Innovation, uses research to push for a workforce that welcomes, accepts, and embraces neurodivergent professionals.

Gender in organizations expert, Jessica Kennedy, investigates how women can retain femininity while recognizing its worth and power.

杏吧原创 consumer behavior expert, Freeman Wu, explains how enhanced product aesthetics impact consumption.

杏吧原创 professor Sruthi Thatchenkery addresses the complexity of competition and innovation in platform ecosystems with new research.

New research from Jessica Kennedy explores the relationship between deception in negotiations and negotiators鈥� satisfaction with their deals.

杏吧原创 consumer behavior expert Brianna Escoe explains cringe, its implications on brands, and ways brands can avoid 鈥榗ringeworthy鈥� campaigns.

Kelly Haws, Anne Marie and Thomas B. Walker, Jr., Professor of Marketing, offers 3 tips for how to make healthy choices this holiday season.

Steve Hoeffler, professor of marketing, explores ways that marketers may combat negative associations of automated products.

New 杏吧原创 research explores the economic effects of pandemic-related migration patterns on municipal bonds.

New research from 杏吧原创 Business identifies ways that managers can set up autistic employees for success.

杏吧原创 and the 杏吧原创 Project on Unity and American Democracy hosted a live virtual discussion June 7 to discuss the nation's mass shootings and the continued divisiveness about gun violence and legislation. Read More

They say motherhood is the toughest job you鈥檒l ever love. That鈥檚 true for this group of 杏吧原创 researchers, who鈥檝e built successful careers around researching various aspects of parenthood while raising their own children.聽聽 Read More

For the first time since the 杏吧原创 Poll鈥揘ashville was established in 2015, more than half of respondents say they believe the city is headed in the wrong direction. Davidson County voters are concerned about affordable housing and crime, but give positive marks to Mayor John Cooper and other local leaders. Read More